Platform Comparison
tichr vs Teachable (2026): AI Features, Pricing, and A/B Testing Compared
Both platforms help you sell online courses. The difference is what happens before your course goes live and what data you get after. Here is a factual, side-by-side comparison so you can decide which builder fits your workflow.
tichr is an AI course creation platform that guides experts from topic discovery through a live, optimized landing page. It starts at $0/mo with no transaction fees. Teachable is an established course marketplace and hosting platform used by over 100,000 creators. Its paid plans start at $39/mo (Basic) with a 5% transaction fee.
How tichr and Teachable approach course creation differently
Teachable is a well-known platform that gives creators a blank canvas: upload your videos, add text, set a price, and publish. It works well if you already have course content ready and know how to write a sales page. The platform has been around since 2014 and has built a large ecosystem with integrations, coaching products, quizzes, and completion certificates.
tichr takes a different approach. Instead of starting with a blank page, the platform begins with an Ikigai discovery session that helps you identify a course topic at the intersection of your expertise, audience demand, and personal interest. From there, 10 AI agents build your curriculum structure, write your lesson outlines, generate a landing page, and optimize it for conversions. The entire flow is designed for experts who know their subject but have never built or marketed a course before.
The practical result: Teachable gives you more manual control over every detail. tichr gives you a working course and landing page faster, with built-in optimization tools like A/B testing that Teachable does not offer.
Feature comparison
| Feature | tichr | Teachable |
|---|---|---|
| AI course structuring | Yes (10 agents) | No |
| AI landing page generation | Yes | No |
| AI text assist in lessons | Yes | Basic (since 2024) |
| Ikigai topic discovery | Yes | No |
| A/B testing (landing pages) | Built-in | No |
| Drip delivery | Yes, with journaling | Yes |
| Native video hosting | Embed only | Yes (unlimited on paid) |
| Quizzes and certificates | Not yet | Yes |
| Coaching products | Not yet | Yes |
| PWA (mobile app feel) | Yes | No |
| Custom domain | Yes | Yes (paid plans) |
| Affiliate marketing | Not yet | Yes |
| Third-party integrations | Growing | Extensive (Zapier, etc.) |
Pricing comparison
Pricing is one of the biggest differences between these two platforms. Teachable charges transaction fees on its lower-tier plans, which can add up quickly for creators with steady sales volume. tichr charges zero transaction fees on every plan, including the free tier.
| Plan | tichr | Teachable |
|---|---|---|
| Free | $0/mo, 0% fees | $0/mo, $1 + 10% per sale |
| Entry paid tier | Starter: $19/mo, 0% fees | Basic: $39/mo, 5% fees |
| Mid-tier | Creator: $49/mo, 0% fees | Pro: $119/mo, 0% fees |
| Top tier | Studio: $99/mo, 0% fees | Pro+: $199/mo, 0% fees |
| Transaction fees removed at | All plans ($0+) | Pro ($119/mo) |
To illustrate the cost difference: if you sell 50 courses at $100 each on Teachable's Basic plan, you pay $39/mo plus $250 in transaction fees (5%), totaling $289/mo. On tichr's Starter plan, you pay $19/mo with no additional fees. That is a $270 monthly difference, or $3,240 per year.
Who should choose which platform
| Your situation | Better fit | Why |
|---|---|---|
| First-time course creator, not sure where to start | tichr | Ikigai discovery and AI agents guide the entire process from topic to live page |
| Established creator with existing content and audience | Teachable | Larger ecosystem, native video hosting, coaching products, affiliate tools |
| Budget-conscious solo creator | tichr | $0 free plan with no transaction fees; paid plans start at $19/mo |
| Need A/B testing for landing pages | tichr | Built-in A/B testing; Teachable has no equivalent feature |
| Need quizzes, certificates, and coaching | Teachable | Mature quiz builder, graded assessments, completion certificates, coaching product type |
| Want AI to write your landing page and course outline | tichr | 10 AI agents generate curriculum, copy, and SEO metadata; Teachable offers basic text assist only |
| Need extensive third-party integrations | Teachable | Years of integrations with Zapier, ConvertKit, Mailchimp, and hundreds more |
Where tichr leads
AI-powered course creation (10 agents)
tichr does not just sprinkle AI on top of a course builder. The entire creation flow is AI-driven. Ten specialized agents handle distinct tasks: topic validation, audience research, curriculum structuring, lesson outlining, landing page copywriting, headline generation, SEO optimization, call-to-action writing, pricing suggestions, and objection handling. The result is a structured course and a conversion-focused landing page generated from your expertise, not a template.
Built-in A/B testing
Once your landing page is live, tichr lets you create variants and split traffic between them to measure which version converts better. This is a feature you would expect in dedicated marketing tools like Unbounce or Instapage, not typically in a course platform. Teachable does not offer any form of A/B testing, which means creators on that platform need to rely on gut feeling or pay for separate tools to optimize their sales pages.
Ikigai discovery framework
Many course creators stall before they even start because they cannot decide on a topic. tichr's Ikigai session walks you through a structured process that identifies where your skills, passions, audience needs, and market demand overlap. This is not a quiz or a personality test. It is a guided framework that produces a validated course concept you can build on immediately.
Drip delivery with journaling
Both platforms support drip schedules to release content over time. tichr adds journaling prompts between lessons that encourage students to reflect, apply what they learned, and track their progress. This approach contributes to the platform's 75% average completion rate, which is significantly higher than the industry average of 5% to 15% for self-paced online courses.
Progressive Web App (PWA)
tichr courses can be installed as a PWA on any device, giving students an app-like experience without requiring a native mobile app in the App Store or Google Play. Teachable offers a mobile-responsive website but does not support PWA installation.
Where Teachable leads
Established marketplace and ecosystem
Teachable has been operating since 2014, has processed over $1 billion in course sales, and supports over 100,000 creators. Its marketplace gives courses organic discoverability, and its brand recognition in the online education space is a genuine advantage. If being part of a well-known ecosystem matters to your marketing strategy, Teachable has the larger footprint.
Native video hosting
Teachable includes built-in video hosting with unlimited bandwidth on paid plans. You can upload videos directly without needing a separate Vimeo or Wistia account. tichr supports video embedding from third-party platforms but does not host video files natively. For video-heavy courses, Teachable's hosting simplifies the workflow.
Quizzes, certificates, and coaching
Teachable offers a graded quiz builder, completion certificates, and a dedicated coaching product type that lets you sell one-on-one or group coaching sessions alongside your courses. These features are mature and well-integrated. tichr does not yet offer quizzes, certificates, or coaching products, though they are on the roadmap.
Third-party integrations
With years of development, Teachable integrates with hundreds of tools through Zapier, direct API connections, and native integrations with email platforms like ConvertKit, Mailchimp, and ActiveCampaign. tichr's integration library is growing but currently more limited.
The verdict
Choose tichr if you want AI to handle the heavy lifting of course creation, need built-in A/B testing for your landing pages, and prefer a platform with no transaction fees on any plan. Choose Teachable if you already have course content ready, want native video hosting and coaching products, and value a large established ecosystem with extensive integrations. Both are legitimate platforms. The right choice depends on where you are in your course creation journey.
Start building your course free
No credit card required. Get from idea to live landing page with AI that does the work for you.
Create your free accountFrequently asked questions
Is tichr better than Teachable for beginners?
For first-time course creators, tichr is often a better fit. Its Ikigai discovery framework guides you from idea to curriculum to a live landing page using AI. You do not need to know how to write sales copy, structure a curriculum, or design a landing page. Teachable provides more manual control but assumes you already know what you want to build and how to market it.
Does Teachable have AI course creation features?
Teachable introduced basic AI assist tools in 2024 for generating text inside lessons. However, it does not offer AI-driven course structuring, AI landing page generation, or AI-based topic discovery. tichr uses 10 specialized AI agents that handle everything from curriculum design and lesson outlining to sales copy and SEO optimization.
Can I run A/B tests on Teachable?
No. Teachable does not offer built-in A/B testing for landing pages or sales pages. To test different page variations on Teachable, you would need to use a third-party tool like Google Optimize (now discontinued) or a dedicated landing page builder. tichr includes native A/B testing that lets you compare landing page variants and track conversion rates directly within the platform.
Which platform is cheaper: tichr or Teachable?
tichr is cheaper at every tier. The free plan has no transaction fees. The Starter plan is $19/mo with zero fees. To get zero transaction fees on Teachable, you need the Pro plan at $119/mo. Even comparing mid-tier plans, tichr Creator ($49/mo) costs less than half of Teachable Pro ($119/mo) while both include zero transaction fees.
Can I migrate my course from Teachable to tichr?
Yes. You can export your course content from Teachable and upload it to tichr. While there is no automated one-click migration tool, tichr's AI agents can help restructure your existing content into an optimized curriculum and generate a new landing page based on your course material.
Does tichr support video hosting like Teachable?
tichr supports video embedding from platforms like YouTube, Vimeo, and Wistia. Teachable includes native video hosting with unlimited bandwidth on paid plans. If you need to upload large video files directly and prefer not to use a third-party host, Teachable has the advantage in this specific area.
Related pages