About tichr: The AI Course Creation Platform Built for Domain Experts

Why tichr Was Built

Every course platform on the market starts the same way: a blank page. For someone who has spent years building expertise in therapy, consulting, coaching, or corporate training, that blank page is the single biggest barrier to creating a course. The knowledge is there. The system around it is not.

Ben Novak, the founder of tichr, observed this pattern repeatedly. Experts with valuable, teachable knowledge were stuck not because they lacked content, but because they lacked a clear path from "I know a lot about this" to "here is a structured course people can buy." The gap was never knowledge. It was the system around it.

tichr was built to solve three specific problems that stop domain experts from launching courses:

• Course topic discovery: Most experts can teach many things, but struggle to identify which specific topic will resonate with paying students. tichr uses the Ikigai framework to surface the right topic.
• Curriculum structure: Turning scattered expertise into a logical, lesson-by-lesson course outline is where most creators stall. tichr's AI builds the curriculum from your discovery answers.
• Conversion-ready landing pages: Even with a great course, most creators publish a landing page that does not convert. tichr deploys 10 specialized AI agents to build and optimize your sales page.

Founded in 2025 and launched publicly in 2025, tichr is purpose-built for the expert who has been meaning to create a course but has never found a platform that meets them where they are.

What Makes tichr Different

Most course platforms are content management systems. They give you tools to upload videos, organize modules, and collect payments. What they do not do is help you figure out what to teach, how to structure it, or how to sell it. tichr does all three.

1. Ikigai Discovery: Find Your Course Topic Before You Build

No other course platform includes a guided course topic discovery system. tichr's Ikigai Discovery maps four dimensions (what you love, what you are good at, what the world needs, and what you can be paid for) to surface a course topic that sits at the intersection of your passion, skill, demand, and revenue potential. This is not a quiz. It is a structured AI-guided session that produces a validated course topic and a starter curriculum.

2. 10 AI Agents Collaborate on Every Landing Page

tichr does not use templates. When you create a course, 10 specialized AI agents collaborate to build your landing page from scratch: a strategist, a copywriter, a layout designer, a conversion specialist, a QA reviewer, and more. Each agent has a distinct role, and the result is a custom page built specifically for your course, your audience, and your positioning. The system also runs A/B testing automatically, continuously improving conversion rates without any manual effort from you.

3. Drip Delivery + Journaling for 75% Completion Rates

The industry average for online course completion is roughly 20%. tichr's drip delivery system releases lessons on a schedule, combined with built-in student journaling that encourages active reflection. This structured approach drives completion rates to approximately 75%, meaning your students actually finish what they started and get the transformation you promised.

tichr vs. Standard Course Platforms

The Founder

Ben Novak is the Founder and CEO of tichr, based in Tel Aviv, Israel.

Ben built tichr after observing that experts with valuable, teachable knowledge consistently failed to launch courses, not because they lacked expertise, but because they could not get past the "what do I teach?" question. Every platform he evaluated assumed the creator already knew their topic, their structure, and their sales strategy. None of them helped with the hardest part: getting started.

tichr was designed to close that gap. The platform starts where the creator starts, with uncertainty about what to teach, and guides them through a structured discovery process that produces a validated topic, a complete curriculum, and a conversion-optimized landing page.

Platform by the Numbers

tichr is a new platform, so the numbers below reflect product capabilities rather than vanity metrics. These are the things the platform actually does for you.

Our Methodology: The Ikigai Discovery System

The biggest challenge for domain experts is not building a course. It is choosing the right course to build. Most creators have dozens of potential topics, and without a framework to evaluate them, they either pick the wrong one, pick none at all, or spend months second-guessing their choice.

tichr's Ikigai Discovery System is a structured, AI-guided process that maps four dimensions to identify your ideal course topic:

• What you love: The topics you are genuinely passionate about teaching, the subjects where your energy and enthusiasm come through naturally.
• What you are good at: Your demonstrated expertise, built through years of professional practice, client work, certifications, or lived experience.
• What the world needs: Real market demand, validated by the problems people are actively searching for solutions to.
• What you can be paid for: Revenue potential, based on the willingness of your target audience to invest in learning this skill or solving this problem.

How tichr Implements Ikigai

The system works through a series of guided questions designed to surface your strengths, passions, and market opportunities. As you answer, the AI maps the intersection of all four dimensions and generates a course topic recommendation along with a complete curriculum outline. The process takes one focused session, not weeks of brainstorming.

Why It Works

The Ikigai Discovery System removes the blank-page problem entirely. Instead of staring at an empty course builder wondering what to teach, you arrive at a validated topic with a structured curriculum already in place. The AI does not guess. It synthesizes your answers across all four dimensions and produces a recommendation that balances personal fit with market viability.

The AI Architecture Behind tichr

tichr is built on a multi-agent AI architecture designed to handle the distinct challenges of course creation, from topic discovery to landing page optimization.

10-Agent Landing Page System

When you create a course on tichr, your landing page is not generated by a single AI prompt. Instead, 10 specialized agents collaborate on the page, each with a distinct role:

• Strategist: Defines positioning, target audience, and unique value proposition based on your course topic and discovery answers.
• Copywriter: Writes headline copy, body text, and calls-to-action optimized for your specific audience.
• Layout Designer: Structures the page sections for visual hierarchy and readability.
• Conversion Specialist: Adds trust signals, social proof frameworks, urgency elements, and objection-handling sections.
• QA Reviewer: Checks for consistency, tone alignment, factual accuracy, and technical issues.
• Additional agents handle SEO optimization, mobile responsiveness, accessibility, content flow, and final assembly.

Automatic A/B Testing

Once your landing page is live, tichr runs automatic A/B tests on key elements such as headlines, calls-to-action, and page structure. The system continuously optimizes conversion rates without requiring any manual intervention. You publish once. The AI improves the page over time.

AI Course Builder

The AI course builder takes your Ikigai discovery answers and generates a complete curriculum: modules, lessons, learning objectives, and suggested content for each section. You review, edit, and add your own material. The AI handles structure. You bring the substance.

tichr's AI capabilities are powered by OpenAI.

Who tichr Is Built For

tichr is designed for people who have genuine expertise and want to package it into a structured online course. The platform, pricing, and workflow are all built around serious course creators.

• Freelancers and consultants who want to scale their income beyond hourly billing by teaching what they know to a wider audience.
• Therapists, coaches, and facilitators who have developed methodologies through years of client work and want to make that knowledge accessible to more people.
• Executives and corporate trainers who have built deep institutional knowledge and want to share it beyond the walls of a single organization.
• Creators with an existing audience who are ready to turn their following into enrolled students by offering structured, high-value learning experiences.

Trust and Compliance

tichr is built with transparency and data protection as foundational principles. Here is how we handle security, privacy, and compliance.

• GDPR compliant: tichr follows the General Data Protection Regulation standards for handling personal data, including data minimization, user consent, and the right to erasure.
• Payment processing via Stripe, PayPal, Paddle, Lemon Squeezy, or custom providers. tichr does not store credit card information.
• Cloud-hosted with automatic backups: The platform runs on cloud infrastructure with automated daily backups to protect your course content, student data, and account information.
• Registered company in Israel: tichr operates as a registered company based in Tel Aviv, Israel.

For full details, see our Refund Policy and Privacy Policy.

Contact and Support

We are a small, focused team and we respond to every message.

• Email: [email protected]
• Location: Tel Aviv, Israel
• Twitter / X: @tichrCourses